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What the judges looked for

Before you enter the Families Included prize, it's vital you read the judging criteria so you'll know what the judges are looking for.

What are the judges looking for?

We’re looking for great ideas, projects and solutions that will reduce the social isolation of families with children under 5 years in Essex. 

We want solutions that are:

  • new
  • innovative, and
  • creative.

Your idea must help parents and families feel less lonely and more connected. You can focus on any part of life, including:

  • personal
  • social, or
  • professional.

We would like to get entries that deal with social isolation in different ways, like:

  • helping
  • engaging, or
  • working with families, carers and parents of children under 5 years in Essex.

The Families Included Prize judging criteria

Our online entry form will ask you how your idea meets the judging criteria. If you'd like to see the questions in advance and prepare your answers, please use our Families Included Prize entry questions - Word document, 62KB. You cannot send in this document as an entry - please use the online entry form.

Criteria 1: Innovation

The entry should be new, adapted or re-purposed products, solutions, services, systems and/or technologies.

What will the judges be looking for?

  • Entries that demonstrate a new or adaptive way of solving the issue or introduce a completely new approach to solving the issue.
  • Or are significantly different from what is already available. New, aspirational, exciting, but practical.

Criteria 2: Impact

The entrant should demonstrate a real understanding of the situation that their entry is helping to address. We will also be considering the degree to which the idea contributes to reducing social isolation and loneliness among Essex-based families with young children (0-5 years) by providing them with opportunities that enrich their lives.

What will the judges be looking for?

  • Does the entry demonstrate a meaningful understanding of the problem?
  • Have Essex-based families, with a lived experience of the issue, been meaningfully engaged and involved in the creation and/or, development of the entry?
  • Does it address specific needs and is it likely to make a real difference?
  • Evidence of testing ideas with Essex families
  • An understanding of how it fits with solutions that are already out there.

Criteria 3: Accessible and affordable

The entry is accessible and affordable to Essex-based families with young children aged 0-5 years regardless of income. Entrants should consider how families will access their solution and what the costs of doing so might be. Cost and accessibility should not be barriers to the families that the solution is designed to support.

What will the judges be looking for?

  • Value for money
  • How the idea compares and compliments existing solutions

Criteria 4: Communications and marketing

Entrants should be able to demonstrate how they will appropriately advertise to attract families, especially those who are less engaged with existing services.

What will the judges be looking for?

  • A demonstrable understanding of who will benefit from their entry and how they can be reached.
  • A well thought out communications plan to reach a range of families, including those who are more difficult to reach.

Criteria 5: Growth potential

Entrants should consider how their entry can be replicated and/or expanded within Essex to reach Essex-based families who could benefit from the solution. They should be able to demonstrate how they will make their entry sustainable, so that it will continue beyond the life of the prize.

What will the judges be looking for?

  • How easy would it be to replicate and/or grow?
  • Clear identification of who are the families who will benefit and participate in this solution and how they are going to be reached and engaged.
  • Show how the idea will keep going beyond the life of the prize.

If your idea doesn't qualify

We've put together a list of other organisations, challenge prizes and funding sources that could help you see your idea brought to life.

Nine Challenge Prize finalists